Privacy Policy


This Privacy Notice sets out how Emeia Travel Mart/Cheapflyshop ("we," "us," or "our"), a company incorporated in the United Kingdom, Suite B, 42-44 Bishopsgate, London, England, EC2N 4AH, respects and safeguards your privacy while using our website and services. At Cheapflyshop, we recognize the importance of your privacy and are committed to the protection and security of your personal information. We use your provided personal information to deliver comprehensive travel services and ensure that your data is protected and secure when you engage with us.

Our Privacy Policy reflects our compliance with the European Union (EU) General Data Protection Regulation (GDPR). Here is a summary of the key changes:

Transparency: We provide additional clarity on the information we collect from Customers, Visitors, and Customer Business Contacts and how we process this information. We also explain the choices and control individuals have over their information.

Data Control: We describe how individuals can (i) access, correct, or delete their personal data from our systems; and (ii) provide or withdraw consent, as appropriate.

Readability: We have updated our Privacy Policy to make it easier to understand by reorganizing it and using plain English.

1. What information we collect and Why?

We need to collect, use, and disclose personal information to perform our duties as a travel agent, which includes making and managing travel bookings on behalf of our customers. During our relationship with you, we may collect the following necessary information:

Traveler Basic Info: Personal and contact details, including title, full name, address, telephone number, and email address.

Passport Number: Passport number, date of birth, and nationality if required by the airline.

Credit Card Info: Card number, security number, expiration date, and cardholder name.

Billing Address, Other Details: Frequent flyer numbers, car rental programs, and hotel room preferences, if applicable.

Dietary Requirements and Health Issues: Information about your dietary requirements and health issues (if any).

Call Recordings: Calls may be recorded for quality control and staff training purposes.

Social Media: When interacting with our social media platforms on our website (Facebook, Twitter, or Instagram), you will be bound by the privacy policies of the respective social media companies.

IP Address and Cookies: When you access our website, our servers may record data about your device and network, including your IP address, to track and aggregate non-personal data, such as device type, browser used, and geographic locations from where customers and visitors access our site.

By providing us with your personal data, you confirm that the data is accurate, truthful, complete, and up to date, and that you have full authority to provide it to us.

2. How Will We Collect This Information?

Cheapflyshop will collect personal information in accordance with your local data protection laws. We generally collect your personal information from the data you submit during your interactions with us.

This collection typically occurs:

  • When you deal with us in person, by telephone, letter, or email.
  • When you visit any of our websites.
  • When you connect with us via social media.
  • We may also collect personal information about you:
  • When you purchase or inquire about travel arrangements or other products and services.
  • When you enter competitions or register for promotions.
  • When you subscribe to receive marketing from us (e.g., e-newsletters).
  • When you request brochures or other information from us.
  • When you provide information or use our services on social media.

In some cases, it may be necessary for us to collect personal information about you from a third party, such as when someone makes a travel booking on your behalf. In such cases, we rely on the authority of the person making the booking to act on your behalf.

If you make a travel booking on behalf of another person, you agree that you have obtained their consent for us to collect, use, and disclose their personal information in accordance with this Privacy Notice, and that you have informed them about this Notice.

Please notify us immediately if you become aware that your personal information has been provided to us by another person without your consent or if you did not obtain consent before providing another person's personal information to us.

We make every effort to maintain the accuracy and completeness of your personal information in our records. You can assist us by promptly informing us of any changes to your personal information or inaccuracies we may have.

3. How do we use your personal information?

We process your information in the following situations:

  • You have given consent to such processing (which you can withdraw at any time, as detailed in section 8 below).
  • Processing is necessary to provide our services to you.
  • Processing is necessary to comply with our legal obligations.
  • Processing is necessary for our legitimate interests or those of any third party recipients (as detailed in sections 5 and 6 below).

When you book or arrange travel-related products and services through us, we often act as an agent for relevant travel service providers (e.g., hotels). In this role, we process your personal information as necessary to provide the services you requested. This includes collecting personal information for our internal purposes and for the travel service provider (e.g., airlines, hotels) to provide you with the booked services. For example, if you book a flight through us, we use your personal information to facilitate your flight booking and share it with the airline.

We may share your information with travel service providers, such as hotels, airlines, car rental agencies, and other providers who fulfill your travel reservations. These providers may also use your personal information as described in their respective privacy policies and may contact you for additional information or to facilitate your travel reservation. We encourage you to review the privacy policies of third-party travel service providers whose products you purchase through us.

We may use your personal information to send you targeted marketing activities related to our products and services (and those of third parties) that we believe may interest you, unless you have opted not to receive such information. We will only use your personal information to send electronic marketing materials (including e-newsletters, email, and SMS) if you have opted in to receive them.

If you no longer wish to receive promotional/marketing material from us, participate in market research, or receive other types of communication, you can unsubscribe from electronic marketing materials by following the unsubscribe prompt in your email.

4. How do we use your personal information?

Some web browsers may transmit Do Not Track signals to sites with which the browser communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether users are even aware of them.

Participants in the leading organization for setting Internet standards that is addressing this issue are in the process of determining what, if anything, sites should do when they receive such signals. We currently do not take action in response to these signals. If and when a final standard is established and accepted, we will reassess our sites' responses to these signals and make appropriate updates to this Cookie Statement.

5. With Whom Do We Share Your Personal Data?

Cheapflyshop may share your information with the following entities:

  • Primary Suppliers: Airlines, hotels, tour operators, transfer providers, cruise lines, car rental agencies, and activity providers that fulfill your travel reservations.
  • Third Parties: Individuals making third-party reservations on your behalf. Third parties who provide services on our behalf, including credit card processing, business analytics, and fraud prevention. We recommend that you review the privacy policy of any third-party travel provider whose product you book through us. These providers may contact you to gather further information or assist with your bookings.
  • As Required or Authorized by Applicable Law: We may disclose information to comply with legal obligations.
  • Business Partners: We may share information with business partners who have collaborated with us to provide a joint product or package. Please note that we do not control or have access to the privacy practices of these third-party vendors.

How We Protect Your Information

We want you to feel 100% confident when using Cheapflyshop to process your flights, hotels, and other travel reservations, and we assure you that we protect the information you provide to us. We have implemented necessary administrative, technical, physical, and technological security measures to safeguard the confidential information you provide. We use encryption when transmitting highly sensitive information (e.g., credit card details) between your system and ours and employ firewalls and intrusion detection systems to prevent unauthorized access to your information.

Cookies and Other Web Technologies

At Cheapflyshop, we are continually working on improving our service to you, especially on our website. To help us achieve this, we use cookies to track activity on our site. A cookie is a small text file that our site may send to your hard drive when you visit. It identifies that actions performed on our site are by the same user, allowing us to design the site for a faster, more effective user experience. We do not attach personally identifiable information to this tracking, which means we can see how our visitors navigate our site without identifying individual users.

Changes to Our Privacy Policy

Any changes to our collection or use of information will be posted on this page. You will have a choice regarding whether we use your information in a different manner. If we make any material changes in our privacy practices that do not affect user information already stored in our database, we will post a notice on this page. In some cases, where we post the notice, we will also email users who have opted to receive communications from us to notify them of the changes in our privacy practices.

How Can You Contact Us?

If you have any questions about this Privacy Policy or travel planning and product purchase, please contact us at:

General Questions: Email us at If you have suggestions, appreciation, or feedback to provide about our services, feel free to email us.

Customer Care: For callers within the UK or outside of the UK, you can contact our customer care executives for queries regarding flight tickets, hotel bookings, holiday packages, car hire, cancellations, and refunds by reaching us on below contact details.

Contact Information:

For queries, please email due to high call volume.

Contact Us : 020 7112 8747.

Head Office: Address:- Suite B, 42-44 Bishopsgate, London, England, EC2N 4AH